The small enterprise sector is playing an important role in achieving multiple goals of the United Nations Sustainable Development Goals (SDGs). In particular, small initiatives are playing a direct role in ending all forms of poverty, ending hunger and achieving improved nutritional standards, empowering women, creating full and productive employment and creating decent job opportunities and reducing inequality. In order to survive in the competitive market, it is necessary to improve the quality of branding, packaging of small enterprise products along with quality improvement. On the other hand, the online marketing of various products is expanding due to the development of information technology. Consumers are also increasingly interested in buying products through e-commerce. There is no alternative to expanding e-commerce services in this sector when it comes to marketing small enterprise products to the larger national market and gradually international market. In light of the above, the sub-project proposal is aimed at further expanding the small enterprise sector by marketing products through e-commerce by improving the quality of small enterprise products and increasing production efficiency through branding.
Goal:
Market expansion through expansion of packaging, branding and e-commerce services to improve the quality of products produced in small enterprises.
Objective:
1. To assist in the quality development and marketing of products produced in small enterprises.
2. To develop the branding e-commerce skills of entrepreneurs through training.
3. To improve the market system through the expansion of e-commerce services of small enterprises.